Learn to speak the
language of business
Understand what executive buyers want
Use financial accounts to develop opportunities
Increase profit
margin on deals
Did you know...
88% of business leaders think they understand their marketplace and are that they are talking to customers about what they want to hear...
The truth is...
Only 24% of business leaders are able to have credible commercial conversations
about their customers business, financial performance, industry and sector.
The other 76% avoid talking to your customers about their business and financial performance
because they are afraid of looking foolish and don't know where or how to start.
Here's the good news...
Financial Storytelling ensures your business leaders are fully equipment with the skills and tools to talk to any customer,
from any industry or sector about what matters most – their business!
The Solution...
Financial Storytelling is a customised financial intelligence and commercial acumen course that ensures your leaders understand the 'business of business', think and behave like commercial experts. This course will equip your leaders with the skills, tools and knowledge to talk to colleagues and customers about business and related financial performance.
We use your company or one of your existing customers financial statements as a case study to teach financial terminology, financial statement analysis, commercial acumen and strategic thinking in your business language and voice.
This ensures your leaders can learn more about your business, your customers business and hit the ground running ahead of any future meeting. Our approach cuts through the jargon and complexities of business to ensure your success.
The exercises we use ensure relevance and direct application to each leader in their roles. Day-to-day use and application of learning outcomes can and should be measured immediate following the course.
Section Title
Learning Outcomes...
By the end of this course, your leaders will be able to:
-
Speak the language your business.
-
Understand what to listen for and questions to ask.
-
Develop a working knowledge of financial statements.
-
Interpret and analyse a balance sheet, income statement and cashflow.
-
Use financial statements to identify and develop opportunities.
-
Build a commercial plan to engage with Senior Leaders or clients.
-
Understand the impact of decisions on profitability and cashflow.
-
Stop asking for money without understanding the impact.
-
Prevent and manage cost creeping.
-
Stop discounting to win or retain business.
-
Evaluate financial health and performance using key financial ratios.
-
Identify trends and patterns in financial data to assess performance.
-
Avoid retaining business on last year’s prices.
-
Improve profitability on low margin accounts.
Course Modules
Each of the following modules contains the listed learning topics.
Module1
Welcome & Introduction
-
Course overview and learning journey.
-
Course learning objectives.
-
Participant introductions.
-
Financial and commercial acumen skills - self assessment.
Module 2
Marketplace Awareness
-
Who are the key players in your market?
-
What do you know about the key players?
-
Quiz based on their commercial strategy and financial statements.
Module 3
Financial
Terminology
-
Why outside in thinking is important.
-
The language of business -Cutting through the jargon.
-
Exercise: Let's have a business conversation.
-
Capex versus Opex.
Module 4
Financial Storytelling - Balance Sheet
-
What is a Balance Sheet?
-
Components of a Balance Sheet - Top half.
-
Components of a Balance Sheet - Bottom half.
-
Balance Sheet analysis - Quick & Dirty Review.
Module 5
Financial Storytelling - Income Statement
-
What is an Income Statement?
-
Components of an Income Statement - Key Concepts.
-
Income Statement Analysis - Quick & Dirty Review.
-
Assessing profitability and cost analysis.
Module 6
Financial Storytelling - Cashflow Statement
-
What is a Cashflow Statement?
-
Components of a Cashflow Statement.
-
Cashflow Statement Analysis - Quick & Dirty Review.
Module 7
Small Changes, Make a Big Difference
-
Impact of a 5% loss in income on business performance.
-
Impact of a 1% cost saving on profitability.
-
Exercise: What can I do to move the needle?
Module 8
Ratio
Analysis
-
Key performance ratios.
-
How to work with ratios.
-
Key ratios - Current Ratio.
-
Key ratios - Debtor Days.
-
Key ratios - Net Free Cashflow.
Module 9
Now its Your Turn -
Group Exercise
-
Quick & Dirty - Summary Sheet.
-
1 Hr Exercise - Putting your learning into practice.
-
Debrief & Masterminding
Training Options...
Financial Storytelling is a 1- or 2-day course that can be delivered in the classroom at your business premises, offsite or, virtually e.g., via Zoom or MS teams.
If the training is delivered virtually, we recommend it is delivered in two half-day time slots (either morning or afternoon) during the same week, to ease screen time exposure and to support business needs. Our virtual courses are structured so that participants can immediately apply their learning between sessions.
Participant Numbers...
In the classroom:
Minimum numbers = 8.
Maximum numbers = 20.
Virtual:
Minimum numbers = 8.
Maximum numbers =24.
Work with us...
It's as easy as 1, 2, 3!
1
Choose your delivery
Whether it’s a 1- or 2-day programme delivered in a classroom, or virtually. We are here to meet your needs.
2
Customise your course
Together we will customise your course to include existing and/or prospective customer financials statements, financial concepts, key business metrics, and strategies that are important to you, your Finance Director, Strategy Director, and CEO.
3
Schedule your course
Let’s have a conversation about how Financial Storytelling can help your sales teams become commercial experts, so they confidently engage with executive buyers, and have credible commercial conversations about what matters.
_JPG.jpg)
