About Us

We help the best organisations accelerate their leadership and commercial capabililites.

Welcome to Cast Commercial Acumen. We ensure your salespeople, leaders and managers improve their thinking and behaviour as commercial leaders in your business.

Our purpose

To deliver exceptional accredited training solutions that helps business leaders, managers, sales professionals, consultants, to enhance their thinking and behaviours as commercial leaders in a mindful, and entertaining way that supports their mental health, and personal wellbeing.

Our values

Be experts

Be engaged

Be kind

Be playful

Be aware

Our services

ADVANCED LEADERSHIP PROGRAM

Creating People-First Leaders for Today's Complex Challenges

FINANCIAL STORYTELLING

Understanding the

Language of Business.

Commercial Decision Making. Understand the realities of running a business.

THE BUSINESS EXPERIENCE

Understanding the Realities of Running a Business.

PSYCHOLOGY

OF TRUST

Engaging in Commercial Conversations that Matter

PRESENTING

NATURALLY

Demonstrate how your products & services bring value.

All our training is delivered live in the classroom or virtually, e.g., via Zoom or MS Teams

Work with us

"Financial Storytelling was one of the best training courses I have personally experienced since joining the business nine years ago. A brilliant course that was really well delivered."

- Head of Medium Corporate Acquisition, EE

Our training is for...

01 MEDIUM SIZED BUSINESSES

02 ENTERPRISE BUSINESSES

03 LARGE & MAJOR CORPORATES

04 PUBLIC SECTOR ORGANISATIONS

Who we work with...

We work with organisations in tech and telecoms.

Our approach - 5 steps

When we work with our clients, their teams, and individuals we adopt a five-stage approach, to programme design and delivery:

1. MENTAL HEALTH & PERSONAL WELLBEING

First and foremost our programmes must have a positive impact on the mental health and personal wellbeing of all participants.

2. PSYCHOLOGY & BEHAVIOUR

All our programmes are immersed in psychology to ensure participants understand how to adapt their style to meet the psychological needs of the individuals in their teams, and how to create an environment of psychological safety.

3. NEUROSCIENCE & MINDSET

Our programmes help participants to understand how their mindset and thinking impacts their performance and results and indirectly the thinking and behaviours of those people around them. Where necessary, we help participants understand how to change and improve their mindset, thinking and behaviour for the greatest good of all.

4. CULTURE & SPIRIT OF THE ORGANISATION

Immersion in the spirit and culture of the organisation to ensure each programme honours, supports, stabilises, and enhances its future.

5. STRATEGIC & COMMERCIAL IMPACT

Ensuring each programme delivered supports the corporate strategy and has a positive measurable commercial impact.